We can help you run best practice campaigns and coordinate alle digital channels
Wether you need a whole maketing strategy, tech stack or just a health check we can set you up to scale
We are experts in automation, personalisation and full funnel marketing setups. We can also help you integrate sales and marketing
We always try to build long lasting partnerships. We make the effort to really deeply understand our clients and we only take on projects where we believe we can add value, full stop.
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We are drive by the effort to create value therefore we don't hesitate going the extra mile where needed.
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Situation
Faraos Cigarer, a well-established retailer in Denmark, specializes in games, comic books, role-playing equipment, and models. While the brand has a strong offline presence and loyal customer base, it faced significant challenges in scaling its online sales. Despite a niche market and a long-standing reputation, Faraos Cigarer struggled to leverage its online marketing potential, especially in the highly competitive retail space. In 2018, Faraos Cigarer partnered with DigiScale to enhance their paid search campaigns and grow their online presence.
Challenge
The main challenge for Faraos Cigarer was limited online marketing resources and the difficulty of competing in the digital space. While the brand had a strong reputation, it wasn’t seeing the growth it desired in its online channels. The paid search campaigns were underperforming, and the company struggled to make the most out of their advertising budget. The difficulty was further compounded by the need to improve tracking setups and the lack of campaign granularity. The overall objective was to enhance paid search performance and improve the cost-effectiveness of the online marketing spend, especially with a limited marketing team.
Solution
To tackle the challenge, DigiScale implemented a comprehensive paid search strategy that utilized their proprietary technology.Rebuilding Search and Shopping Campaigns: The first step was to completely overhaul the search and shopping campaigns using DigiScale’s platform. This allowed for a more granular approach to bidding and targeting, focusing on profitable segments while cutting away ineffective areas.Exact Match Strategy: DigiScale implemented an exact match strategy, breaking down valuable search terms to understand which keywords were driving the best results. This led to an increase of 23% in their keyword bank, bringing in more relevant and higher-converting traffic.Optimized Remarketing Campaigns: Remarketing efforts were granularized to ensure effective bidding, removing keyword overlaps and improving targeting. This helped Faraos Cigarer reach customers who had shown previous interest but were not yet converted.The result was a highly effective and dynamic approach that continuously adjusted to meet Faraos Cigarer's needs
Situation
CA.dk, a leading unemployment insurance provider in Denmark, operates in an extremely competitive market, where numerous a-kasser are vying for the attention of individuals seeking financial support. With more players entering the market and consumers increasingly relying on digital channels, CA.dk needed to enhance its online visibility and attract a larger share of potential clients.
Problem
Despite having a strong reputation in Denmark, CA.dk was struggling to maintain visibility on Google Ads. As competition intensified in the unemployment insurance sector, their ads were not standing out enough, and the cost per acquisition (CPA) was rising. This led to a decrease in the return on investment (ROI) from their Google Ads campaigns.
Solution
To address these challenges, we implemented a comprehensive Google Ads strategy, focused on highly targeted search campaigns and continuous optimization. We conducted in-depth keyword research specific to the unemployment insurance sector, ensuring that CA.dk's ads appeared for the most relevant and high-intent search terms. Additionally, we refined the ad copy to better resonate with the audience, highlighting CA.dk’s unique benefits. Through regular performance tracking and A/B testing, we optimized the campaigns for higher click-through rates (CTR) and lower CPA, ensuring that the advertising spend was being used efficiently to generate leads.
Situation
HUONE Copenhagen, a unique meeting and event venue, offers creative and inspiring spaces for corporate events. Located in the heart of Copenhagen, HUONE caters to businesses seeking innovative environments for their meetings and events. With the growing demand for distinctive event spaces, HUONE aimed to enhance its online visibility and attract more corporate clients through digital channels.
Problem
Despite offering exceptional venues, HUONE faced challenges in standing out in the competitive event space market. Their online presence was not effectively reaching their target audience, leading to lower engagement and bookings. The need for a more robust digital marketing strategy became evident to capture the attention of potential clients actively searching for unique event venues.
Solution
To address these challenges, a comprehensive Google Ads strategy was implemented, focusing on targeting specific keywords related to corporate events and unique meeting venues in Copenhagen. The campaign utilized location-based targeting to reach businesses in the Copenhagen area actively searching for event spaces. Additionally, ad creatives were tailored to highlight HUONE's unique offerings, such as themed rooms and customizable event packages, to differentiate from competitors. Continuous optimization and A/B testing were conducted to refine ad performance and maximize return on investment.
